Concurrent Marketing Integrating Product Service PDF 6d90a4fc3

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Concurrent Marketing: Integrating Product, Sales, and Service PDF




by Frank V. Cespedes : Concurrent Marketing: Integrating Product, Sales, and Service

ISBN : #0875844448 | Date : 1995-10-01

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PDF-afd91 | Concurrent Marketing examines certain “key interfaces” that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward inter… Concurrent Marketing: Integrating Product, Sales, and Service


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Concurrent Marketing: Integrating Product, Sales, and Service by by Frank V. Cespedes

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